It Only Takes One!

In his 1971 seminal book, The Lorax, Dr. Seuss wrote, “I speak for the Trees,” lending a vital and lasting voice to the growing concern over world conservation. 

Dr. Seuss’s Lorax stands confident and persistent, with steadfast determination and a clear vision of unwavering passion. He cares a “whole awful lot” and knows what history has proven to make a difference — it only takes one!

With that thought, Dr. Seuss’s voice stretches far beyond the crucial, but singular message of conservation. He seems to ask all of us, “What do you care about . . . a whole awful lot?”

the LORAX

Throughout his books, Dr. Seuss has taken us on many fantastical, surreal adventures. However, with The Lorax he challenges us to decide why and how we want to make our mark on the world. In that way, The Lorax becomes a powerful symbol of following one’s convictions, whether they concern the environment, equality, justice, peace, or even love.

Theodor Seuss Geisel, aka Dr. Seuss, arrived in La Jolla, California in the late 1940s. There he would build his home overlooking the Pacific. He was charmed by the town, describing it as a “sleepy village” with lush vegetation and trees growing right up to the coast. However, by the late 1960s, La Jolla was no longer the restful place Ted had come to love. Highways, billboards, and a building boom had radically changed his perspective.

Ted's studio looked out on the Pacific with a view framed by beautiful eucalyptus trees. When developers sought permission to cut down these trees to make way for residential properties, Ted raised his voice in opposition and The Lorax was born.

He wrote The Lorax in 1971, just as the environmental movement was beginning to take hold — the first “Earth Day” was held in New York the year before. On February 13, 1972, California’s San Bernardino County Sun wrote that:

The Lorax went on to sell more than 375 million copies. It inspires generations of activists and young entrepreneurs focused on green initiatives and it is widely used as a teaching aid for children's classes on environmentalism.

The Lorax

Bronze Maquette

50th Anniversary Prints

In keeping with the highly sought-after 50th Anniversary Print format, we proudly announce the first 50th Anniversary release in six years. The Lorax 50th is created at the same 55 inch x 26 inch size as Ted’s Cat, The Grinch at Mt. Crumpit, Green Eggs and Ham, King of the Pond, The Sneetches, and Fox in Socks; all of which are now sold out.

All works are sold out individually.

Please contact your art consultant
for rare, matched number Sets

More powerful icons for those with powerful convictions

Like the Lorax, Ted created several works which built upon the notion of making a difference by standing firm in one’s convictions.

Lonely

In this lush painting, Ted suggests that for those of us who have carved our own path, we know we will likely dangle out there alone with our beliefs and our convictions, before others will follow!

Green Eggs and Ham

60th Anniversary Print

This work seems to mark the culmination of Ted’s ambition, determination, open-mindedness, and willingness to meet challenges head-on. Sam never gives up on his quest to get his friend to try something new, the same way Ted never gave up on his determination to get his first book published, despite being turned down by 27 different publishers.

Chase in the Forest 

In this jungle of color and abundance, Ted again suggests we should pursue our passions at all costs. His painting points to a life of abundance based upon chasing our passions, our beliefs, and our dreams. In so doing, Ted reveals that we can positively contribute to the beautiful, tangled web of life that surrounds us.

Minor Cat Miner
in a High-Yield Emerald Mine 

When taking a stand, many times we must go it alone to dig and find the essence of what fuels our convictions. Minor Cat Miner shows that it can be done! We can unearth the proverbial jewel, which gives purpose to our own lives. Just as Ted would dig for the best ideas, he seems to suggest we should never stop until we have mined every possibility.

Soar to High Heights

And finally, in Soar to High Heights, Ted presents us with the most profound notion of all – that we must embrace the journey. There will be ups and downs, he notes, and we may not get to control the direction the wind takes us (the same as when flying in a hot air balloon). But in Soar to High Heights, the pajama-clad boy decides to trust the journey. When pursuing our own passions, nothing could be more important than that.